And you can choose how much you spend per month, per day, and per ad. Google Ads gives you control over how you spend your money. Keywords: Words or phrases relevant to your products and service, which are used to show your ads when customers search for those terms or visit relevant websites.Īd location: Show your ads on Google search results pages and websites that are part of the Google Search and Display Networks.Īge, location, and language: Choose the age, geographic location, and language of your customers.ĭays, times, and frequency: Show your ads during certain hours or days of the week, and determine how often your ads appear.ĭevices: Your ads can appear on all types of devices, and you can fine-tune which devices your ads appear on and when. For now, here's a look at the choices that you have with online ads that can make your marketing campaigns even more targeted: Google Ads offers different ways of targeting, which we'll go over in more detail later. Targeting gives you the ability to show your ads to reach people with specific interests - namely, people who are interested in your products and services - and show them relevant ads. Google Ads offers several benefits, but here are the key ones: ![]() Google Ads allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time. Online advertising also gives you the opportunity to reach potential customers as they use multiple devices - desktops, laptops, tablets, and smartphones. And you can track whether those people clicked your ads. Online advertising allows you to show your ads to the people who are likely to be interested in your products and services, while filtering out folks who aren't. Typically, the Google Ads expert job includes activities related to creating ad campaigns, doing keyword and industry research, updating and monitoring the ad copy, handling bids, and taking care of other associated marketing aspects.īenefits of online advertising and Google Ads You choose where your ad appears, set a budget that's comfortable for you, and easily measure the impact of your ad. There's no minimum spending commitment, and you set and control your own budget. Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget. Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. ![]() Through Google Ads, you can create online ads to reach people exactly when they're interested in the products and services that you offer. Google Ads is Google's online advertising program. You must watch this course if you want to make a lot of money in your life.
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